Gtco Enriching Lives
Client:
Gtco
Year:
@2025
Category:
Video Editing
Location:
lagos, Nigeria
Project Overview
To celebrate International Women’s Day 2025, GTCO launched the “Enriching Lives” campaign, highlighting the strength, stories, and achievements of women across Africa. We were brought in by the production Lead, to assist with video editing and post-production for a compelling visual piece that would resonate deeply with audiences across digital platforms.
The primary objectives were:
To create an emotionally engaging Women’s Day video aligned with GTCO’s brand tone.
To assist in refining the narrative structure and editing for maximum impact.
To ensure smooth collaboration under a tight timeline ahead of campaign rollout.
Our Approach
Working closely with GTCO’s internal creative team, we:
Edited raw footage into a powerful narrative celebrating women’s contributions and resilience.
Enhanced visual storytelling with custom transitions, subtle animation, and brand-aligned motion graphics.
Added licensed background music, voiceovers, and sound design to elevate the emotional tone.
Delivered final versions optimized for social media, broadcast, and in-house events.
The Results
High audience engagement across GTCO’s platforms, with strong positive sentiment.
On-time delivery under a fast-paced schedule, allowing for early campaign activation.
Strengthened brand messaging, reinforcing GTCO’s commitment to inclusion and empowerment.
Versatile video assets are reused across digital campaigns and internal presentations.
